Retail Management

To familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. While the course focuses on the retail industry including retailers of consumer services, the content of the course is useful for students interested in working for companies that interface with retailers such as manufacturers of consumer products or for students with a general management or entrepreneurial interest.
This course provides the student with a comprehensive view of retailing, an analysis of the retail environment and exposure to issues and developments in the industry. Retailing is changing today, and the successful business will know how to identify, adapt, and plan with these changes.
The course is divided into four (4) sections:
• Retailing Environment
• Retailing Strategy
• Merchandise Management
• Store Management
Eligibility For Course
• 10th & 12th Pass from any recognized board
• Having valid id proof as indian resident
Duration Of Course
• Main Course Duration : 600 hrs
• Basic Computing & Soft Skills : 200 hrs
• Total Duration : 800 hrs
• Maximum Period : 6 Months
Detail Syllabus :
INTRODUCTION TO RETAIL | CATEGORY MANAGEMENT |
HOW TO DISPLAY STOCK TO PROMOTE SALES | PLAN AND PREPARE MERCHANDISING OVERVIEW |
KEEP STORE CLEAN AND HYGIENIC | STORE SECURITY |
RETAIL SOURCING OVERVIEW | SOURCING: MEASURES, IT & TRENDS |
OBJECTIVES OF STORE DESIGN | STORE LAYOUT |
SPACE MANAGEMENT | FIXTURES, PRESENTATATIONS |
Career
• Retail Manager Store
• Manager Retail Buyer
• Haute Couture
• Merchandiser
• Analyst
• Supply Chain Distributer
• Marketing Executive
• Warehouse Manager
• Brand Manager
• Customer Care Executives
• Image Promoter
• Merchandise Manager
• Department Manager